Storage containers are an excellent solution for your next product drop. When you want to ensure that you can deliver on demand, a properly placed storage container can help sellers like you to better accommodate more storage space as and when needed for a short or slightly extended sales period. So, if you’re wondering, “can storage containers help with product drops,” the quick answer is ‘yes’ but let’s look at what a product drop is and how storage containers can really help.
What is a Product Drop?
Retailers and sellers have come to embrace the concept of a “product drop.” These drops feature prominent or in-demand items that are sold on a very limited basis and/or schedule. Generally speaking, the supply on these specific products is intentionally low which helps to fuel demand. The goal is to create a “must-have” sensation for those targeted consumers.
It’s a simple concept that comes directly from the supply/demand model. If the supply of a popular product is purposely limited, the demand spikes. Sellers are then able to temporarily affect pricing in their favor because, well, that’s how the model works. However, the trick is to know how to forecast exactly what it is that will create a “must-have” effect among consumers.
Examples of a product drop include celebrity-endorsed products such as sneakers or sunglasses. Any merchandise that is connected to a very specific event such as a concert or film release would be another example. Product drops even happen with software that allow for “in-game” purchases but, of course, software drops won’t affect physical inventory and the overall need or want for increased storage.
The Simple Concept That Delivers
Product drops are nothing new. They’ve been around as long as the supply/demand model has been exercised. An example of a decades-old product drop would be a specific Happy Meal or other menu item from McDonalds. However, the idea of incorporating product drops into a brand’s core business model is relatively new.
It can be easy to confuse a product drop with a product launch but there is a key difference. A product launch features a new product that is designed to shine and last in the marketplace. A product drop suggests that the product is only there for a very limited time and will likely not be made or sold after that initial drop.
In essence, a product drop is designed to create the suggestion of “scarcity in the marketplace.” That has a strong psychological effect on consumers who are focused on those particular products. When properly marketed, this fuels demand considerably and might even create something like a consumer feeding frenzy.
Storage Containers to the Rescue
So, how do storage containers come into play when product drops are executed? There are a number of answers to the question. First, let’s consider inventory management.
By design, when a product drops the demand will be or should be very high. This means that suppliers must brace for the inventory that is expected to support that demand. If warehouse space is not sufficient then it’s storage containers to the rescue.
If a product drop involves multiple products, storage containers can easily handle the task. Sellers will be able to more accurately track inventory by way of a container that is designated for a specific product. In other words, the more the merrier when it comes to tracking multiple sales and supply.
Storage containers are also designed with mobility in mind – after all, these can also be considered moving containers. This means that if the product drop event takes place at multiple local venues then inventory will likely need to be met at each of those locations. Storage containers offer a sort of “plug-and-play” solution in this regard.
Secure Your Product Drop with Storage Containers
Another win centers around the obvious security that is literally built into many storage containers. Containers handily protect products and merchandise from damage, theft or unauthorized access. This means that unused or remaining products can be stored on site at the venue location if needed. If not, then simply maintain that inventory at your facility in a convenient storage container that remains ready for the next day’s event. With SAM Store and Move, you can also store it in our secure facility.
Can a storage container be safely left outdoors? Absolutely. Containers are designed to take the literal and proverbial heat. They easily provide protection from the elements such as excessive sun, rain or cold-natured events.
It’s also very easy to customize each storage container to inventory needs. Containers come in various shapes and sizes and that’s a big plus as it allows sellers to create a custom space for specific needs. This can be especially helpful as a product drop is underway and inventory management and tracking really comes into play.
Dividers and shelving can also be added to suit specific product drop strategy and accountability. This can help make the inventory more visually agreeable and easier to work with. To simply step into a container and absorb the practicality of a smartly organized inventory adds that “win/win” feel to the moment.
Make Sure Your Next Product Drop is a Winner
When it comes to forecasting sales for your next Dallas/Fort Worth product drop be sure to consider how storage containers can be a big part of your sales and inventory strategy. Our unique containers are remarkably strong, agile and can be quickly mobilized to support your sales and inventory needs. We also offer on-site and warehouse storage if and when needed.
Does your forecast-based purchasing call for multiple storage containers? Will your event require different size containers to accommodate varying products? At SAM (Store and Move Containers) we have it all and can make it all happen for you and your next product drop.
Give us a call or request a free estimate and let us show you how we can help save you money and make your unique sales event a success.